Why we love Frieze

October 31, 2023

Having attended various art fairs and design weeks in the past few years, we were pleasantly surprised by the Frieze fairs held in London this month. 

Frieze offers a truly unique and captivating experience, taking place in the beautiful Regent’s Park. On the way to the fair, you pass by sculptures from some of the most renowned artists exhibited in the English Gardens until you reach a crowd of fashionable individuals, including collectors, celebrities, and curators, gathered in front of the entrance.

At Frieze London and Frieze Masters, a multitude of well-known artists and galleries showcased their works. Details of these sales can be found on the Artsy link provided. Notably, Hauser & Wirth sold two works on paper by Philip Guston, Thaddaeus Ropac reported multiple sales including works by Robert Rauschenberg, Georg Baselitz and Martha Jungwirth. Additionally, several booths experienced sold-out success, including London gallery Harlesden Highstreet, making a memorable debut at Frieze London this year.

We had the opportunity to enjoy the curated tours organized by the Contemporary Art Society, that acquired three artworks by women artists exploring global histories from post-colonial perspectives, for the Fitzwilliam Museum. At the same time at Frieze Masters, there was a focus on women artists from the modernist period. Ten booths were dedicated to showcasing the works of individual artists who were active between 1880 and 1980.

This commitment to reimagining the art history and exploring diverse narratives stood out as a highlight of both fairs.

Throughout  Frieze Week, the entire city comes alive. In Mayfair, art galleries open for late-night exhibitions, while Somerset House hosts the ever-expanding 1-54 Contemporary African Art Fair. Other innovative fairs like Minor Attractions are emerging to support and promote the emerging artist scene.

As Frieze celebrates its 20-year milestone, it solidifies its position as a frontrunner in shaping and influencing the European and global art scene, establishing London as the largest art center in Europe.

We have curated a selection of the most notable booths and artists from Frieze London and Frieze Masters, which can be found on the following links:

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